iGaming affiliate marketing is the backbone of the online casino world. Driving traffic towards the impressive numbers of casinos out there has always been the greatest challenge. With better-informed users and stronger brands taking the spotlight, is there still room for affiliates in the iGaming scene?
We look into it and share a few of our thoughts on the particular case of Portugal and Brazil. While each market has its specificities, we can indeed offer some insight into how we create iGaming content for these markets and what that means for our affiliate partners.
Quality vs Quantity?
A debate as old as time when it comes to iGaming affiliate marketing. Everyone wants more, but how do you ensure you can achieve and overcome goals? Plus, what defines quality anyway?
We look at it from the content perspective. Our service has long been about the fine details – offering the user exactly what they’re after. This approach means constantly updated and overlapping processes. Before we find we’re not complying with a change, we rather have a team member doing the rounds to ensure everything is in its right place.
A gigantic process it is, but one we take gladly into our hands if our partners don’t do it themselves. Quality is, therefore, ensuring you have the latest updates available, the most honest and frank perspective and yet, something to offer. We appreciate the conversion, but we prefer to obtain user fidelization through these principles.
Small, interesting domains we work with, such as casinosdeportugal.pt aimed at the Portuguese public, do just that. They offer a simple yet genuine approach to the iGaming world with deep market expertise. The result? We can see our community grow around the domain as much as around the operators themselves. Create genuine relationships, and they will thrive.
Other domains, such as cassinosconfiaveis.com are pure Brazil, and they bring a deep insight into the user and its market. While iGaming affiliate sites can all look alike, it’s what’s embedded in the details that make a world of difference. As it seems, quantity won’t always get you the results you’re after – but quality will.
New Technology, New Challenges
We won’t dive too deep into AI iGaming content, since we’ve covered the topic on several occasions in the past. Yet, we’re looking forward to ensuring the right tools serve our affiliate partners. Whether these are around content marketing’s best weapons: quality, up-to-date information and SEO, or simply ensuring the right timeframe for the right needs.
We’re certain there’s still plenty of room for the iGaming affiliate marketing business to grow, with an expected 30% increase in the coming years. While these are great news overall, without a clear bet in quality, it will be harder for newcomers to make a lasting impact. The sheer volume of platforms aiming at delivering reliable information is outstanding.
Unfortunately, we still don’t see all that much quality out there in our market. For such a reason, we remain a valuable partner for those looking to build a new Portuguese gambling affiliate website.