iGaming content in Portuguese – what a mouthful. We should know better. Portugal and Brazil alone are worth millions, and that’s where much of our action takes place. From affiliate marketing companies to software operators and, yes, even online casino brands, we’ve done our fair share of content marketing across the niche.
At a first glance, iGaming content writing seems simple. The same could be said about its localization processes. After all, we keep repeating content over and over again for conversion purposes, right? Not quite so. There are a few fine lines that separate a well-built gambling platform from all the other ones left afloat.
Today we bring you some concepts surrounding how we approach Portuguese iGaming content and what we can do to help you reach these markets.
One to Rule Them All: Except Not!
Two different markets, two different approaches. The Portuguese iGaming market has been around for roughly 8 years. We remember playing with unlicensed operators and how clear it was that it wouldn’t last. There are great reasons to be excited about both licensed and unlicensed markets, particularly due to the wide range of options players have before them.
Unfortunately, we also know that we can’t always get the best of two worlds. A safe gambling environment without licensed operators is a tricky deal. Plus, what happens to all the millions in profits? They sure won’t stick around in the country and get channelled into Responsible Gambling policies, social responsibility or even sponsorship of sports events – no. They’ll go up in smoke.
We believe Portugal and its growing iGaming market sets a great example. It has shown incredible pace considering the nation’s size, and keeps surprising even the most sceptic. Nearly a decade into its licensing, it proves a great draw board for Brazil’s upcoming changes as well.
Brazil’s market, on the other hand, is about to step into licensing. There are a few angles to cover still, but we believe that the operators who have already built a solid player base should invest an interesting amount (circa €5 million) to remain in that particular market. They’ll also be able to build the future of the Brazilian iGaming industry and cement their presence in LATAM’s most appealing market.
There are exceptions, though. In both cases, Bitcoin casinos are still available. Say what you will about blocking operators, but all things considered, crypto isn’t money yet, according to Portuguese authorities. Platforms like BC.Game and many others can easily be accessed without any issues – no VPN, no limitations. Deposit your preferred cryptocurrency (pun intended) and let the good times roll. Fascinating, isn’t it?
What Top iGaming Content Looks Like
It’s all the same, we can hear you thinking. Except it’s not and we have the metrics to prove it. If you’re after a content agency that will help you with keyword stuffing, we apologize – we’re not it. But if you’re seriously interested in crafting corporate-level communication, then we have the grounds to start a conversation.
Top iGaming content is about initiating that conversation with your audience. A wide, diverse audience, where you can and should consider aiming at the borders as well. We know that audience all too well, but touching the people most leave out is often the defining factor. Don’t simply list operators and hope to convert. Avoid making vain promises. Be open and upfront, focusing on the pros, but definitely not avoiding the cons.
Audiences want to find solutions and suggestions, in-depth guides and reviews. They want to connect to the people and brands that are sharing those insights, and guess what? Building that level of confidence takes time, effort, and, naturally, investment. Plus, a solid presence doesn’t happen overnight, but you can see it grow in time.
While many companies operate in the Portuguese-speaking iGaming markets, they often don’t have the means to be on their players’ side. We do. From poker experts to in-depth casino operator knowledge, there’s much to gain in trusting a team of true experts in Portugal and Brazil. The alternative is to keep spending time and money on trial and error.
How You Can Get the Best Portuguese iGaming Content
It seems obvious, but we can help. Our team has Portuguese iGaming content writers, translators and localization experts. We know the ins and outs of SEO on both geos and frequently work with some of the biggest iGaming brands. Naturally, we would love to hear from you, whether you’re a small iGaming affiliate market business, a casino operator, a game provider, or a small agency looking to build a new domain in the field.
Not only are we incredibly flexible and approachable, but our solutions are also within most budgets. Plus, many of the top-ranked results you find in some verticals were built by our team members. Therefore, the question we have is: what are you waiting for?
Contact us today and let us in on your ideas. We’ll share a few insights and surely find a solution that will please you while helping you deliver iGaming content in Portuguese to 200+ million users.