Now you got us by asking a tough question: “what is lead generation content?“. Over the coming lines, we’ll share a few examples and demystify this marketing concept. Each article will have their take on the topic, and we’ll touch on a few hot points while leaving others for later.
There are also endless books where you can absorb key concepts and build a more profound notion of their importance. You’ll rarely find a link between theory and practical cases, so we’ll establish a few lead generation examples over the coming lines.
Content aimed at conversion
Why would your business invest its precious time and hard-earned money in content? Because it allows you the opportunity to convert. Leads, sales, conversion – these terms all lie in the same category and translate to money in your account.
Naturally, not all content converts and only a small percentage of those attracted by that content will, eventually, buy. We’re focusing on small to medium businesses, from the local repair shop to a sole business proprietor looking to sell cake.
As a consumer, you rely on your mobile phone, tablet and desktop to find what you want, where and when you need it. To make your business more relevant, you need to supply the correct information and structure to become relevant in the online World.
Google is our point of reference, and it does a fantastic job in cataloguing the millions of pages out there for any given term. It keeps its recipe somewhat secret and keeps shuffling the algorithm. Those working in SEO (Search Engine Optimization) work around the clock to keep up with the changes and how to help content rank higher.
Higher-ranking content results in a front-row seat for your business. As you might expect, none of us tends to look past the first few result pages on a search engine. Those in front convert more, and those more relevant to a particular term benefit the most.
Competing with the World – or just locally
We are a small team. Yet, we managed to place several high-ranking pages thanks to relevant – lead generation – content. More importantly, most of that content still populates the front row after 6+ months without us ever improving it.
Regardless of all manuals and advice, we believed any optimization can rank content through quality rather than a mix of quantity and strategically-placed keywords. The better you structure what you deliver to your client, the more you opt for consistency, and the more you play the long game.
Naturally, results don’t show overnight. Our website also makes a great case regarding these principles we apply. It’s part content lab, part conversion mechanism. It helps us showcase our work, but it can also amplify our impact on our industry.
Taking on the World is particularly difficult. One of our #1 ranking pages had over five million other results for a popular term. It helped increase traffic – and conversion – for our client by nearly 13,000%. They now have little time to get back to us, considering they’re bombarded with business requests around the clock.
When looking at how to make a local business relevant on Google, the same principles apply. A well-crafted message based on quality will become more visible, therefore making the business more relevant. Users looking for a specific product or service will be compelled to opt for the main result – derived from better content – rather than a competitor.
There’s a success, and then there’s being overwhelmed by it – and that principle, in particular, is one we love to witness. But what if we took an even deeper look at content lead generation and how it can be relevant to your business? We take on it in the following few lines.
Content strategy matters
We’ll be open about it: sometimes, you can’t afford much of a content strategy for your business. Content agency projects frequently start at €5k/month and include several content-production processes.
That’s why it’s essential to structure an approach that works for you. Ours tends to follow a universal process, very much as it follows:
- Initial pitch.
- Getting to know our client’s needs/expectations.
- Initial feedback from our team.
- Market research.
- Value proposal for several budget levels + expected ROI.
- Content production and delivery/implementation.
- Monitorization and optimization.
When we look at it, it all seems incredibly simple and immediate. However, each step can include multiple verticals. More importantly, we know each business’s needs are unique. Simple projects can see content production within a few days, while those requiring a well-catered strategy will see weeks pass before the first line is produced.
Content strategy helps you realize where you are today and where you aim to be in 6 months, one year, and beyond. However, always approach it with the knowledge that the dynamic nature of the content and its results mean constant adaptation, improvement, and optimization.
In our opinion, content is a long game. You may obtain leads in a particularly short time. However, building a brand and making it a reference in any field takes time.
How much is content worth?
You’re asking a content team, so we’d say it’s extremely valuable. Content feeds some of the World’s most influential brands, supports the launch of new products, and, most importantly, engages with your audience.
Content Marketing is currently valued at US$ 13.4 billion (2022) and is expected to reach US$47.2 billion in 2032. Even though we’re facing economic turmoil, fresh, compelling content demand will still rise in the coming years.
We constantly meet business owners and ask them about their present content and how THEY value it. The most critical metrics derive from the success of their online presence and the conversion resulting from it. Asking a smaller business to invest in frequently updated content marketing isn’t easy, but the results tend to be more visible and immediate.
Types of lead generation content
We’re entering a fascinating field. There are several approaches to lead generation content, and with millions of examples derived from results, content marketers have a good idea of what works and what doesn’t.
Let us go back a step or two and remind you: each business is unique, as are its needs. Following a few ground rules is recommendable, but so is investing in better quality to ensure you distance yourself from the pack.
Blogs, e-books, detailed guides, social media posts, contests and constant engagement with your audience matter. All of these are essential pieces of the puzzle regarding high-performing content. However, not all of them are necessary for everyone. We’ll let you know why in the next series of articles.
We hope you’ve enjoyed our quick guide and take on what is lead generation content. By simplifying a few key concepts, we aim to help you identify your current needs regarding content and why sometimes you’re overshooting a budget.
Cost-effective content is what we’re all about. We position ourselves as a team that provides freelancers’ flexibility with the added process-building of a content agency. If these words resonate with you and you’re a business of any size, in any geo, feel free to contact us today and let us know more about your content needs.
Frequently Asked Questions on Lead Generation Generation (FAQ)
Our simple articles about content want to debunk its mechanics for you. To simplify your queries, we’ve established a few frequently asked questions on today’s topic. If you have more questions or want to see anything else addressed – or in further detail – feel free to reach out.
What is lead generation content?
Content which converts. The aim is to identify, craft and deliver relevant content to your audience. The expected result is for your audience to visit your online presence, interact with it and purchase your product or service.
Is lead generation content expensive?
It can be, but it doesn’t have to. Even small businesses benefit from content; we genuinely believe no business is small enough to pass on it nowadays. With online search results taking over, those who opt out for longer will have a more challenging time catching up.
How do I plan lead generation content?
There are several approaches to content, and generating leads is ultimately about crafting the plan that works for your business. Some are all about social media, while others see huge conversion rates from simple blog posts. It’s part of the process when identifying what works and what doesn’t.
Do you provide lead generation content services?
Yes. For both the Portuguese-speaking markets and English language businesses. Some of our verticals include traditional content writing, content writing, translation, localization and social media management. In our opinion, there is something for everyone regarding content.