Finding a Portuguese content writer versed in current businesses’ needs is by no means an easy task. We’ve been in the field for several years, and your recruitment process runs through numerous profiles before we can find someone with the necessary skills to add value to our client’s needs.
Even though Portuguese are among the world’s most prolific English speakers and early tech adopters, there is still a disconnection between the old-fashioned teaching system and today’s economy. Many of our team members are a great example, from our Portuguese content writer collaborators, editors, proofreaders and SEO professionals. We had to find hands-on experience and training beyond our country’s borders.
While these words reveal an actual worry and criticism of our teaching system, Portugal still benefits from a high level of education. Brazil has more profound challenges to address, which means we recruit many of our collaborators for Brazilian Portuguese content writer positions – and others – outside the country. Professionals who collaborate with international agencies and have a portfolio of global clients are what we value the most.
The Current Flair of Portuguese-speaking Markets
This decade has been rather interesting for Portuguese-speaking markets. Our Portuguese content writer team has expanded, and our client’s needs are constantly renewed. From our igaming content writing to the recent AI prompts in Portuguese, something always stirs our creativity. Our clients remain global and local, yet with ever-changing needs. To rank on Google, to reach their client base, to proofread or improve their message – we’re always on call and up for the task.
And while the Brazilian igaming market is reaching boiling point, we took the opportunity to launch a new domain and work with clients based in Malta, Gibraltar, and the UK. These are enormous bases for the global igaming market, and each Portuguese content writer on our team had the pleasure of working for the best and biggest names across this time frame.
We still witness new opportunities in the growing e-commerce field. Brazil presents a massive opportunity in this segment, while Portugal is rising. There’s still an eye out for travel content and tech, and even crypto content needs are booming. The need for expert Portuguese content writers is rising, with a market that still can’t correspond.
How We Handle the Shortage of Portuguese Content Writers
While you may be able to hire just about anyone to write, edit, translate and proofread Portuguese content for your business, there aren’t all that many professionals with enough experience in content marketing. The bases are surely there, with enough university degrees to serve as a starting point for what can be an exciting career.
However, the specific needs of digital marketing make it compulsory to train such professionals effectively. And while our team has, on average, 10+ years in the fields we operate in, some clients are still uninformed about what they’re purchasing. Resuming, finding and hiring a reliable Portuguese content writer, editor, and proofreader who is well-versed in content marketing is no easy task.
One example that has catastrophic effects is not getting the native version right from the start. You wouldn’t believe how many global brands still ignore the differences between European Portuguese and Brazilian Portuguese. Very often, this realization comes at a later product development phase. There is, however, a solution.
Portuguese editors and proofreaders look after such events promptly and professionally. Our team spends dozens of hours weekly correcting and adequately localizing such content. Those who ignore the importance of this step will deploy inadequate content on their audience. We witness the consequences in newsletters, social media content and corporate communication.
Our bottom line? You don’t need an in-house Portuguese content team when you can rely on our services.
A Solution for All Needs
Finally, you may ask yourself: can’t AI do all that for me instead? And while that is certainly a valid question, the straightforward answer is no. AI Portuguese content is not quite there yet. In fact, we can help you train AI LLMs in the Portuguese language since the current technology still doesn’t return adequate results. We don’t underestimate its importance and are looking into ways to implement it into our solutions rather than relying on it to do the work for us.
This is where our company comes to the rescue. Here, you can find Portuguese content marketing services that meet your needs. Your business doesn’t want the hassle of managing a vast freelancer team or adding the expense – and time constrictions – of creating the content in-house? We can help.
We’ve been helping companies of all sizes by looking after their Portuguese content needs, and we’ve done so with success. We invite you to find us on LinkedIn today and fill out our contact form. Ask us the questions, share your doubts and thoughts, and we will undoubtedly find a solution that suits your needs.